About
Lansing
built.
PrimePath is a two-person studio started by a Lansing local and a Michigan State University graphic design graduate. We work with any small business, and we put the trades first: the roofers, plumbers, landscapers and electricians who keep mid-Michigan running.
Co-founder · Strategy & Systems
Lansing local
Grew up in Lansing and runs strategy, automations and the day-to-day with every client. If you call, this is who picks up.
Co-founder · Design Director
MSU Graphic Design graduate
Studied graphic design at Michigan State University. Leads brand, layout and every website we ship.
01
Built for the trades
We work for everybody, but we built our systems for people who work with their hands.
02
Local and reachable
Based in Lansing. You get a phone number and a real person, not a ticket queue.
03
Measured in jobs
We report on calls, booked jobs and reviews. Not vanity metrics.